Get Your B2B Site Unstuck: Top SEO Tips for Stagnant Sites
If your B2B site is not getting the traffic it deserves, it may be time to take a look at your SEO strategy. Here are a few top tips to help you get your site unstuck:
- Address searcher intent. When people search for information online, they are looking for specific answers to their questions. Make sure your website is optimized for the keywords and phrases that your target audience is using. You can use a keyword research tool to help you identify the right keywords.
- Get to answers more quickly. People are impatient, so it’s important to make sure that your website loads quickly. Use a content delivery network (CDN) to deliver your website’s content from servers that are close to your visitors. You can also minify your website’s code and images to make it load even faster.
- Update links and information. Outdated links and information can hurt your SEO. Make sure to regularly update your website’s content and links. You can also use a 301 redirect to send visitors to the new location of a page that has been moved or deleted.
- Add relevant subsections and multimedia. Dividing your website’s content into subsections can make it easier for visitors to find the information they are looking for. You can also add multimedia, such as images, videos, and infographics, to make your website more engaging and informative.
- Build backlinks. Backlinks are links from other websites to yours. They are a valuable signal to Google that your website is high-quality and trustworthy. You can build backlinks by guest blogging, participating in online forums, and submitting your website to relevant directories.
By following these tips, you can improve your B2B site’s SEO and get more traffic from Google Search.
- Use a variety of keywords and phrases throughout your website’s content.
- Write clear and concise titles and descriptions for your website’s pages.
- Make sure your website is mobile-friendly.
- Keep your website’s content fresh and up-to-date.
- Use social media to promote your website.
By following these additional tips, you can further improve your B2B site’s SEO and get even more traffic from Google Search.